On the road for nearly 100 years

Win Holden cropArizona Highways is recognized as one of the finest travel magazines in the world. The first issue of the magazine was published in April, 1925. At 10 a.m., Monday, March 21, retired publisher Win Holden will share the fascinating story of how a brochure produced by the Arizona Highway Department evolved into a publication with over 120,000 subscribers in every state and over 100 countries. You’ll find many surprises through the insights and stories Holden will share from his lengthy tenure as the sixth publisher of the magazine.

The journey has been anything but uneventful. With a unique publishing model not dependent on advertising, the magazine has had to unearth new sources of revenue to sustain its operations. Learn how this remarkable magazine has beaten the odds and is thriving in a competitive environment that has seen respected national magazines fall by the wayside.    

Win Holden is a most active individual outside of his professional career. He was recognized by the Arizona Office of Tourism with the 2017 Lifetime Achievement Award and by the Phoenix Business Journal with the 2015 Lifetime Achievement Award. You will not want to miss this interesting tale of one of our state’s treasures!

Tickets to the lecture are $5 each and will be available in the lobby of the Renaissance Theater beginning at 9 a.m.

 

For more information: 

Official Website    Arizona Highways Magazine